Destin Getaways’ expansive property management marketing strategy includes a unique blend of paid listings on vacation rental sites such as, Trip Advisor, Flipkey, Homeaway, and many more, direct mail outs, postcards, internet positioning, and email blasts and brochures. Our marketing network produces results that are profitable and cost effective.
Destin Getaways’ website receives over 50,000 unique visitors during the primetime season. The website is optimized in order to reach high rankings on search engine sites such as Google, Yahoo!, and Bing. Our vacation website allows visitors to chat with a reservationist online, and features touch-to-talk. You may also book online and request brochures. Currently, more than 35% of paid reservations are made online and over 95% of our guests use the website as a booking tool.
We now have a new app which is available to download on smart phones. This app allows potential guests to view all of our properties, contact us/find us and provides them with local recommendations. Once the potential guest is an actual guest, they will receive a password which allows them to log in to the app. There, they can receive all of their gate codes, door codes and directions to the property. We can also send them real-time updates regarding their stay or any important information. It is such a great feature and will be very helpful for the guests.
Because social media sites are the new version of word-of-mouth, we also engage in networking sites, including:
On these social media sites, we update our posts daily which includes posting pictures of current events as well as “Beach Photos of the Day” and “Properties of the Month.” We post pictures of the different features that our properties have to offer and ask our fans and followers to engage in the pictures and other posts.
Throughout the year, Destin Getaways consistently maintains an aggressive media campaign. We regularly advertise in national magazines, newspapers, and vacation guides. We also reach out to previous guests through postcards, thank you notes, and brochures.